New Tech and Staffing Solutions that are Transforming the Healthcare Industry

The last two years have been exciting for my company, Zen Media, in a lot of ways, but one of the biggest wins for my staff was medical insurance. We’ve improved our benefit offerings to include health insurance options that will ensure that the team–and their families–are taken care of. It was a big win and a necessary one, especially in the face of ongoing Covid-19 variants. And yet, even with great benefits, there is still a feeling of discontent when we talk about healthcare.

I’ve talked a lot about the Great Resignation over the last year and touched on what it means for companies, leaders, and employees. But one industry that is being absolutely ravaged by the Great Resignation, is healthcare.

And, not-so-fun-fact: We are all impacted by it. Staffing shortages cause an increase in physician error, along with longer wait times, less face-time with physicians, and more. Not to mention the burnout that healthcare workers experience when trying to care for more patients with fewer resources.

As the healthcare industry continues to grapple with labor shortages, we have to ask: How are hospitals and healthcare companies positioning their organizations for the future in a post-pandemic world?

Turning the Tide in Healthcare

With the healthcare industry facing significant shortages that have grown over the last decade, healthcare providers need to tap into digital and automated tools to ease their organizations’ onboarding, training, and operational efficiencies.

Think of all the resources devoted to administrative tasks–record-keeping, insurance authorizations, billing, medical coding, even just moving data from one system to another–and how automation would alleviate that burden. It seems counter-intuitive, but many healthcare organizations still use outdated systems and physical paper trails. A few companies have entered the marketplace to change that. One such company, MedTrainer, offers credentialing, learning, and compliance solutions from their platform–encompassing and streamlining healthcare admin busywork. They hope that reducing busywork, friction and stress will solve one piece of the healthcare staffing puzzle.

And while automating redundant and more menial tasks means medical staff can get back to providing top-quality care to patients, healthcare facilities are still facing staffing shortages and employee burnout. Nurses, in particular, are in high demand due to the retirement of baby boomer nurses, emotional strain and PTSD, and nurses who want to trade in their scrubs for roles that let them work from home. And the staffing shortages also impact the culture of the industry itself–including competition between practitioners and hospitals as each lives for talent.

One solution that is proving highly effective is partnering with staffing agencies. Healthcare-focused staffing agencies give medical facilities a moment to breathe as they provide temporary coverage. This contingent workforce can shift in and out of facilities as needs fluctuate, giving healthcare providers time to onboard full-time staff. Travel nursing agencies like Nurse First want to help fill the staffing gap by partnering with struggling facilities, while always advocating for their nurses.

Burnout may seem like a catchphrase or a dramatic way to say “tired,” but it’s dangerous and causes harm both to healthcare professionals and patients. Burned-out physicians and nursing staff are more likely to get sick, and they are more likely to make mistakes, compromising the quality of care and patient safety. The World Health Organization projects a shortfall of 18 million healthcare workers by 2030. Many healthcare workers in the US are now considering not simply moving on from their institution but leaving the field altogether.

The pandemic has overwhelmed these workers, but it has also spurred a wealth of research into the causes of burnout and the ensuing fallout, from mental health impacts to national turnover rates among RNs. This information has helped data scientists rethink mental health–attempting to find a way to tie actual concrete data to diagnosis and treatment plans. The result? A mental health app, Behavior, uses modern consumer technology to track, diagnose and predict mental health flare-ups and disorders, including depression, and anxiety. For healthcare workers, this can mean identifying the signs of burnout–and coming up with strategies to combat it–before hitting a breaking point.

The healthcare industry is on the brink of real change, with technological innovations serving as the catalysts. This industry and those who make up its workforce are vital to our communities. As they continue to safeguard our future, organizations need to put an equal amount of care into the talent management, recruitment, and retention of staff–after all, healthcare staffing shortages impact all of us.

The opinions expressed here by Inc.com columnists are their own, not those of Inc.com.

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